"More for less" is the oldest value proposition known to man and is the core focus of BrandMax.

CEO Scott Haralson is a serial entrepreneur and total business consultant who specializes in sales channel development, brand awareness and education, and maximizing operational efficiency. He has a successful track record of helping businesses provide more product per dollar to their customers than any other company in their competitive space.

Scott’s achievements include creating and co-founding a multi-million dollar healthcare start-up in 2003 with a 60 percent annual compounded growth rate. During this time of rapid growth, two GPO contracts were secured and product sales were achieved in 25 states throughout the U.S. with more than 50 distributor locations. In June of 2008, Scott sold his ownership in the company in order to pursue alternate business ventures.

In July 2008, Scott became CEO and co-owner of a dental manufacturing and supply company where he reversed a significant long-term negative revenue trend into two years of double-digit compounded growth. He departed in 2011 with the company on track to grow 40 percent in 2011. A substantial increase in gross margin dollars, initiating the company’s first profit sharing program for employees, and instilling a culture of superior customer service were also achieved.

In April of 2011, Scott sold his ownership in this company to devote his time to his newest venture: BrandMax.

Scott graduated from Kennesaw State University's Coles College of Business and attends the First Baptist Church of Woodstock in Woodstock, Ga. The Haralson family resides in Canton, Ga.